AI SEO Agency for SaaS

We deliver predictable pipeline growth in Google & LLMs — powered by ethical link building, content marketing, Reddit, and Wikipedia authority.
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Trusted by 100+ SaaS leaders
Why SaaS companies with strong in-house teams still choose to work with us.
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If you're only building for Google rankings, you're invisible for half the buying journey and you don't know which half is costing you the most. We build presence in both.
Chaos without Ethical
Control with Ethical
Stalling growth
Content doesn’t convert
Weak links
No AI visibility
Poor reporting
Organic growth
ICP-mapped content
Manual outreach
Clients from AI search
Predictable pipeline

Your team is good at SEO. They just can't do the work of five people.

Your content ranks for informational queries, attracting readers who won't convert.
Content mapped to your ICP with the exact topics and pages your buyers search at every stage.
Your link building comes from the same Slack exchanges and outreach tools everyone else uses.
Ethical link building through 100% manual outreach for link insertions, guest posts, and Digital PR your competitors can't replicate.
You rank on page one of Google. But when a buyer asks ChatGPT "what's the best platform for X" your brand isn't in the answer.
We build your presence on the sources AI models train on such as editorial publications, comparison articles, and the social platforms.

Not sure where to start?

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Recent success story
What happens when an in-house team gets a real partner
Messente had a marketing team. They needed scale and through SEO and digital PR, we achieved a 246% conversion goal improvement and nearly 90,000 organic visits per month.
Our SaaS clients add $1–3M pipeline from organic in year one.

Three ways we extend your team's capacity

We take the execution load your team doesn't have bandwidth for, without sacrificing the quality your brand requires.

Organic growth

We turn content into commercial pipeline, not just page views

Ethical link building

Links your competitors can't replicate,built through manual outreach

AI & LLM visibility

We make sure AI recommends you and says the right things about you
  • Keyword strategy built around commercial intent what buyers search when they're choosing
  • Articles and landing pages built to convert inbound traffic to pipeline
  • Content update cycles that recover underperforming assets based on Google signals
  • Technical SEO foundation for sustainable compounding growth
  • Link insertions via personalised outreach to niche-relevant sites
  • Guest posts on niche-relevant SaaS websitesand publications
  • Digital PR for reactive campaigns and original data studies for editorial mentions
  • No PBNs, no link farms, no paid placements. 100% manual.
  • Inclusion in the best-of lists and comparison articles buyers use to evaluate tools
  • Accurate brand narrative across the sources AI uses to describe your product
  • LLM visibility tracking across ChatGPT, Gemini, and Perplexity
  • Social signal building across the platforms AI uses as training sources

Not sure how to extend your team without adding headcount?

Book a strategy call
Hrvoje, Senior Marketing Manager at Younium, shares how Ethical SEO's listicle blog strategy is bringing them real leads through AI searches. When your SEO works in ChatGPT, you know you're working with the right agency.
Ethical have proven to be a trustworthy and transparent SEO partner. Something that is very hard to find in that field. I can be confident that they are doing quality work while I focus on other tasks.
Ethical SEO has acquired quality backlinks, meeting valuable KPIs regarding traffic, domain authority, and online visibility. The team has delivered on time and met quality requirements, so the client's investment has increased.
The cooperation was cut short due to outside factors. However, Ethical SEO delivered links that were satisfactory to the client. Although the team was new in the industry, their processes were in place and everything was communicated clearly.
Clutch
5
reviews

Ethical workflow

We don’t just build links — we help SaaS brands show up where AI and people actually look.
Konstantin Sadekov
CEO and Co founder

Your trust & security:
our top priority

Our infrastructure is aligned with ISO 27001 for information security management, keeping your data secured.

Professional indemnity insurance covers our operations, ensuring your business is protected and our service stays accountable.

Our company maintains a robust Enterprise Resilience Program designed to ensure business continuity and disaster recovery in the event of any disruptions

Frequently Asked Questions

How do you report on progress and results?

You'll receive regular, comprehensive reports showing outreach efforts, secured placements, and the impact on key metrics. Our custom reporting platform provides full transparency into our work and your results, with both technical SEO metrics and business-focused outcomes.

What makes you different from other link building agencies?

Our ethical approach, SaaS specialization, transparent reporting infrastructure, and dual focus on both traditional link building and forward-thinking LLM visibility set us apart. We're building not just for today's SEO but for tomorrow's search landscape.

Do you guarantee rankings or specific results?

We don't guarantee specific rankings as search algorithms consider numerous factors beyond backlinks. However, we do guarantee the delivery of high-quality links from relevant websites that follow ethical practices. Our track record shows these consistently improve rankings over time.

What information do you need to get started?

To begin effectively, we need: your key target keywords, priority pages for link building, competitor insights, any previous link building efforts, and your business goals. Don't worry if you don't have all of this—our discovery process will help identify what's needed.

What makes your links better than other agencies?

Three key differentiators: 1) 100% manual outreach to relevant, quality websites (no PBNs or link farms), 2) In-content contextual links (not author bios or footers), and 3) Our focus on topical relevance ensures links come from sites that actually matter to your audience and Google.

Do you work with companies outside the SaaS industry?

While we specialize in SaaS and have deep expertise in this sector, we do selectively work with companies in related B2B technology fields. Our specialized knowledge is most valuable to software and technology-focused businesses.

How many links does my SaaS website need?

This varies based on your specific goals, competition, and current SEO position. During our initial strategy session, we'll analyze your situation and recommend an appropriate volume and pace of link acquisition based on the backlink gap analysis.

How long until we see results?

Link building is a long-term strategy. Most clients begin seeing measurable improvements in rankings and organic traffic within 3-4 months, with significant results typically appearing after 6 months of consistent effort. We provide regular reporting so you can track progress.

Is website pre-approval available?

Yes, we offer website pre-approval as an optional add-on service for our Foundational Link Building services. This gives you full control over where your links appear, ensuring alignment with your brand standards and target audience.

How do you vet backlink quality?

We employ a comprehensive, multi-factor evaluation process to ensure only high-quality, relevant backlinks that will positively impact your SEO:

  1. Domain Authority Metrics: We assess Domain Rating by Ahrefs to ensure links come from authoritative sources.
  2. Organic Traffic Verification: We analyze both domain and page-level organic traffic estimates via Ahrefs, prioritizing pages that already attract relevant visitors.
  3. Content Relevance: We ensure the linking page's content aligns with your industry and target audience for maximum SEO benefit.
  4. Link Profile Analysis: We evaluate the inbound/outbound link ratio to avoid link farms and sites with excessive outgoing links.
  5. Social Signals: We verify legitimate social media presence (especially LinkedIn) as a trust indicator of real businesses and publications.
  6. Topical Cleanliness: We examine outgoing link anchors to ensure the site doesn't link to questionable industries (gambling, adult content, etc.).
  7. Ranking Analysis: We review top pages and keywords to confirm the site ranks for relevant topics, not just generic terms used for traffic manipulation.

This rigorous vetting process ensures every link we build contributes positively to your site's authority and helps protect your brand from association with low-quality or potentially harmful websites.

What are your pricing options?

Our regular Link-Building services start at 300 USD per link, and digital PR campaigns start at 5000 USD per campaign (with 10 guaranteed backlinks). We offer customized packages based on your specific goals and requirements.We operate on a performance basis — you only pay after links are live and verified.

Why does it matter?
  • Risk control: Staying inside Google’s rules avoids manual actions and sudden traffic drops that disrupt revenue forecasts.

  • Brand equity: Placements on credible sites improve brand perception—useful for both buyers and investors.

  • Compounding value: Links gained legitimately remain in place and keep boosting rankings, so the cost per lead falls over time instead of spiking after a penalty cleanup.

Unfortunately, in the link-building industry, there are a lot of shady websites that manipulate domain rating and organic traffic data

What is Ethical SEO

It’s the practice of earning backlinks in ways Google explicitly allows: we contact relevant sites one-to-one or run digital-PR campaigns that journalists choose to cover. We never buy links, automate spam, or use tactics designed to game the algorithm.